Sales people aren’t born, they’re made. Most agency owners list sales as a weakness, not because they’re not capable; but because they’ve never been shown how to sell. I’ll give you a process (complete with templates and tools) that you can plug directly into your agency to start closing more deals immediately.
Most agencies never make it past 10 people and $500,000 in annual revenue. It’s because businesses change as they grow, and there isn’t a book out there that can prepare you to understand how these changes uniquely affect your agency. Managing employee bandwidth, resource utilization, billing, and cashflow all while not wanting to jump off a bridge takes battle wounds. I have earned mine the hard way, so you don’t have to.
You may have learned a lot of valuable lessons in business school or from reading blog posts, but the the experts keep the best tax-savings and cash flow strategies for themselves. I’ll show you ways to leverage your entity to shelter you from a large percentage of your tax liabilities so you can hold onto more of the cash you work so hard to make.
As entrepreneurs we are usually skilled enough to get a business off the ground with our own talents and drive. To take that business to the next level we need to involve people and processes. Agency Builder helps entrepreneurs learn the mindset, systems, and management tactics needed to scaleBrian Nagele
Owner, SEO Digital Group
Warning, if you don't have a serious desire to change a lot of the aspects of your agency, then Agency Builder is not for you. AA has allowed me to refine a lot of our processes, add new processes, and set my agency up for consistent growth. The modules are packed with a lot of insight and give you a step-by-step guide of replicating it for your agency. It's a great investment and I urge you to join!Blake Denman
Over 45 individual training modules with 10 detailed webinars
Each module is broken down into digestible, process focused videos. The videos give step-by-step instructions on how to execute advanced SEO tactics.The videos are built to pass off to your staff, in house or offshore, for hands free training.Join Now
Each module comes with a set of pre built templates. We're not only giving you deliverable templates (i.e. technical SEO audit), but email templates, presentation decks, reports and so much more.Join Now
We've built custom tools to automate the processes taught here in the Blueprint so you can scale your SEO practice even faster, with higher margins.Join Now
The biggest thing for me about Agency Builder was the sense of not being on the journey alone. Especially amongst peopl who have been very financially successful on a similar mission. Seeing others who have gone through the same struggles, and overcame them at a high-level, just naturally inspires and motivates you to do the same.Glen Allsopp
Coming from a sporting background having a coach is a necessary step to take if you want to improve. I approach business with the same philosophy, and when I heard Nick was opening up an accelerator I joined immediately. Being able to tap into his years of experience of running a successful agency combined with tools to help level up every aspect of your agency - what more can you ask for.Elliot Davidson
CEO, Contrast Digital
I've included all the templates you'll need to run (and grow) your agency.
How much of your time do you waste everyday chasing tasks, to-do’s, clients and contractors? I’ll show you a proven framework for taking control of your time and putting distractions on autopilot. Once you understand the predicament you’re in, you can learn how to control it – and put it to work as a strength. I will show you how to harness your power to focus on what’s most important. You don’t have to pass on great new ideas and opportunities that come across your desk – you just need to pass on the wrong ones. This simple mental framework will give you the scorecard to make the right decisions.
Do you understand the nuances between an LLC, C-Corp and S-Corp? Do you price your services in a way that you’re able to maintain minimum margins to support growth and hire the right talent and sub-contractors as needed? I’ll show you how to calculate your COGS + SG&A in a way to make sure you insulate your profit margins. Not sure what those acronyms stand for? I promise you’ll need to.
Your brand is more than your name and logo, but that’s a good place to start. What if I told you that looking small is more effective to growing past that first $50,000/month? There are strategies that work specifically for attracting clients that are going to be great for you and your agency. You can design your brand in a way where these folks are coming to you.
Niching down can be powerful for isolating demand and converting more clients ideal for your agency, however, how do you ensure you’re not going too narrow? Or staying too wide? You need a process for defining your audience, their nomenclature, pain points, and using all the data available to create test offers. Designing your initial offers is the only way to get real insight into what you should be selling.
What got you to $500K, won’t get you to $1M. Agency Builder has been a wake up call. An incredible resource for those who wish to build a real company, and move away from being just a scrappy, hybrid agency/freelancer.
With your ideal customer profile dialed in, we can design your customer avatar complete with use cases and solution expectations. This allows you to craft messaging that not only calls out their pain, but presses down on it until it is unbearable. With this in hand, you can create low-barrier offers they can’t resist that will get you in the door to create trust and sell more work.
You’re already selling services, but you’re probably under-charging and grouping way too many of your services together into giant deliverables. I’ll show you how to re-package your services in a way where you create new services, and double or triple the amount of revenue you’re generating from the same amount of work.
A growth engine is exactly what it sounds like; it’s a systematic process where you put fuel in and it outputs growth. Sound too good to be true? It’s not, and I’ll show you exactly how you can build your own for your agency. Inside I’ll take you through my agencies growth engine (complete with all the nitty gritty details and actual numbers) to show you how I consistently generate new qualified leads that drive agency growth.
A sales process is more than just a workflow for how you move a new lead to a signed contract. A true process should be able to be completely replicated, without you, from start to finish. The most effective way to build this process is to compartmentalize it so as pieces grow beyond you (which they inevitably will) they can be handed off to other trained resources, freeing you up to focus on one end or the other. I’ll show you how I’m no longer involved in the sales process at FTF at all, and how it’s lead to continued double digit growth.
One part training program, one part support group, Agency Builder is a must have resource for agencies dedicated to scaling their business with profitability in mind. Throughout the program, Nick goes deep into the minutia of successful agency patterns, providing the tools and support necessary to align your business with practical long term goals.
I bet you’ve heard about concepts like resource planning and utilization management, but may have no idea what they mean. I didn’t. Learning how to scope work not just for what is under contract today, but how to plan for what’s in your pipeline to make sure you’re able to scale your team (i.e. resources) up and down as needed without taking on too much financial risk, is a tough skill to master. I’ve built a simple task management tool just for agency owners with resource planning (and profit per client and per project) all built in! Best of all, it’s included free for all members.
Delegation is a lot like sales; no one is born with the skill - it must be taught, practiced, and strengthened, like a muscle. What’s more important is making sure you’re building a team for the long-haul. I’ll walk you through how to think about your culture, including exercises for how to let your team define it, as well as thinking about benefits from a human standpoint. Then how to wrap this all into a process for screening, hiring, and managing your best team possible.
The secret to scaling your client business is growing your existing accounts, and then not having to constantly “go out fishing.” This is done through a strategic combination of your growth engine and partnerships. But finding strategic partnerships (and being a good partner) is a daunting task. I’ll show you how to deliver value, setup strong partnerships, and turn your current customers into more customers.
When you’re just starting to scale your agency, you may be tempted to start hiring right away -- but this is extremely risky. Instead, I’ll show you how to break up your processes into chunks so you can hire contract resources and “chunk” the work. When you do need to start hiring, it’s important you’re not wasting months of time finding the right talent, which is why it’s important to start finding those people before you need them; this includes for products and services you may not even offer yet.
The Agency Builder has been an incredibly good investment for my business. While working with Nick, I was able to double my year-over-year revenue (which was already in the low 6-figures) while working a full-time job. I learned a ton about the agency business model and feel confident in my ability to continue growing my agency to 7-figures and beyond.
You may be familiar with the idea of “affiliates,” and your business is no different. Beyond just your strategic partnerships, there are likely plenty of other businesses that already have relationships with your ideal clients. It’s a no brainer to identify these potential affiliates and incentivize them to send you new clients.
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