---
title: "[Podcast] Nick Eubanks on Memberships, Keyword Spread, and Building Authorship for Affiliate Sites"
description: "Show Notes: Meet Nick Eubanks: The Agency Acquirer Nick Eubanks is the CEO of I'm From The Future and partner at Traffic Think Tank. Recently, he's been acquiring small digital agencies and rolling..."
url: "https://nickeubanks.com/podcast-nick-eubanks-on-memberships-keyword-spread-and-building-authorship-for-affiliate-sites"
author: "Nick Eubanks"
date: "2025-04-15"
categories: ["Podcast"]
tags: []
wordCount: 293
readingTime: 1
---

# [Podcast] Nick Eubanks on Memberships, Keyword Spread, and Building Authorship for Affiliate Sites

**Published:** April 15, 2025 · 1 min read · Podcast

> Show Notes: Meet Nick Eubanks: The Agency Acquirer Nick Eubanks is the CEO of I'm From The Future and partner at Traffic Think Tank. Recently, he's been acquiring small digital agencies and rolling...

Show Notes:\[00.03\] Meet Nick Eubanks: The Agency AcquirerNick Eubanks is the CEO of I'm From The Future and partner at Traffic Think Tank.Recently, he's been acquiring small digital agencies and rolling them into his main business.He's worked on over 1,000 websites, driven 50 billion impressions, and over $10 billion in revenue.This episode explores his agency-buying spree, including strategy, structure, and pricing.\[00.41\] Scaling with Inherited ProcessesOne of Nick's biggest mistakes: trying to implement processes he didn't design.Inherited systems often don't scale well, especially when team size jumps dramatically.Ryan, a team lead, had to adapt processes built for a team of 8 to now fit 34.Allocation of responsibilities and checks had to evolve overnight.\[01.17\] The Acquisition Strategy: What Nick Looks ForAcquisitions are sparked by relationships, like Nick's partnership with Jeff.His agency focused on technical SEO and UX—adding social media was a natural evolution.Key reasons to buy an agency: IP, talent, revenue (rarely), and client portfolio.Clients were asking for more traffic amplification, prompting a services expansion.Integrating agency systems is a massive challenge, even for experienced teams.\[02.52\] Merging Chaos into StructureInitial post-acquisition chaos: no project or account managers in place.First hire was a PM from Aramark who was overwhelmed with 80 clients.Promoting internal team members proved more effective for client and project management.Strong personalities and capability helped stabilize the team quickly.\[03.32\] How Much Does It Cost to Buy an Agency?Most small agencies without IP trade between 3-5x EBITDA.Business acquisition is more financially accessible than most people think.With a few thousand dollars, it's possible to gain major leverage by buying small firms.Nick’s approach shows that strategic acquisitions aren't reserved for huge players.

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*Written by [Nick Eubanks](https://nickeubanks.com) — serial entrepreneur, Global CMO at Digistore24, and author of [The Last Moat](https://nickeubanks.com/book).*

[Read on nickeubanks.com](https://nickeubanks.com/podcast-nick-eubanks-on-memberships-keyword-spread-and-building-authorship-for-affiliate-sites)