---
title: "[Podcast] How to Do Keyword Research in 2020"
description: "Watch me looking like a beached whale discuss how to evolve our keyword research strategy for the future."
url: "https://nickeubanks.com/podcast-siege-media-keyword-research"
author: "Nick Eubanks"
date: "2025-03-03"
categories: ["Podcast"]
tags: []
wordCount: 109
readingTime: 1
---

# [Podcast] How to Do Keyword Research in 2020

**Published:** March 03, 2025 · 1 min read · Podcast

> Watch me looking like a beached whale discuss how to evolve our keyword research strategy for the future.

Show Agenda & Timestamps:1:00: What are you doing differently today with keyword research that you didn’t do a few years ago?5:30: What did you notice around sentiment on keyword types in recent analysis?7:42: How can people use “Total Addressable Market” (TAM) for keyword research?10:19: What’s your process for buying domains?13:30: How would/do you move homepages in a domain migration?17:50: For current clients/existing websites, how would you apply the TAM analysis?20:50: How are zero click searches/Google eating traffic changing how you do keyword research?25:50: What are your go-to keyword research tools?33:50: What are your thoughts on the future of keyword research?

---

*Written by [Nick Eubanks](https://nickeubanks.com) — serial entrepreneur, Global CMO at Digistore24, and author of [The Last Moat](https://nickeubanks.com/book).*

[Read on nickeubanks.com](https://nickeubanks.com/podcast-siege-media-keyword-research)