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[Podcast] How to Do Keyword Research in 2020

Watch me looking like a beached whale discuss how to evolve our keyword research strategy for the future.

Show Agenda & Timestamps:

  • 1:00: What are you doing differently today with keyword research that you didn’t do a few years ago?
  • 5:30: What did you notice around sentiment on keyword types in recent analysis?
  • 7:42: How can people use “Total Addressable Market” (TAM) for keyword research?
  • 10:19: What’s your process for buying domains?
  • 13:30: How would/do you move homepages in a domain migration?
  • 17:50: For current clients/existing websites, how would you apply the TAM analysis?
  • 20:50: How are zero click searches/Google eating traffic changing how you do keyword research?
  • 25:50: What are your go-to keyword research tools?
  • 33:50: What are your thoughts on the future of keyword research?

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Occasional writing on digital strategy, owned media, M&A, and what I'm seeing across the portfolio.

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