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I take a "traffic first" approach to testing ideas and building businesses, with a focus on organic search. I'm obsessed with creating new, independent revenue streams. Click here to see what I'm working on now.
Nick is an American entrepreneur, digital strategist, and executive agency coach. He is currently a Vice President at Semrush, an online visibility software company that is publicly traded as $SEMR on the Nasdaq stock exchange.
Prior to joining Semrush, Nick was the Founder and CEO of From The Future, which was acquired by The Agency Shop, a private equity investment accelerator, in 2023. Nick is also the CoFounder of Traffic Think Tank, a private community for the best SEOs on the planet, that was acquired by Semrush in 2023.
His previous companies included Traffic Safety Store, a traffic safety ecommerce brand he grew from 7 to 8 figures during his 5 years there (2012-2017) as a Partner and VP of Digital Strategy. Prior to joining TSS, Nick was the CoFounder and CEO of Factor Media, creators of Toshobako.jp, a Japanese consumer review website that he started, scaled, and sold in 19 months to a Ziff Davis subsidiary. Nick's first time founding a business was in 2008 when he and 2 partners started Atomni, a digital marketing agency and the creators of Molecule, a lightweight PHP CMS.
Over the course of his career he has also built and sold dozens of smaller websites in lead generation, affiliate, content, and ecommerce. These include Emergency Dentist 24/7, SEONick.net, SEOLeads.org, Top Hat Leads, YourListen, UnderFit, and many others.
Additionally, Nick still maintains several pet projects including ADD Hero, an educational resource for Founders with ADHD, Ancillary.com, an independent agency advisory, and Assassins Only, an invite-only mastermind for builders looking to grow their audience.
You can connect with Nick on social media at Twitter, LinkedIn, or Instagram. Sign up for the latest golden nuggets about growing your agency business on his newsletter.
In this podcast I catch up with Chase Buckner of Go HighLevel I dive into all sorts of mistakes along my agency journey.
The core principle is this: most agencies don’t lose deals because they lack leads. They lose because their offer is cognitively weak.
This guide was originally offered for purchase in 2015, but now as some of the examples have gotten dated I’m publishing it here, for free. The goal is to provide a framework for how to approach actually implementing a keyword strategy.
Utilization rates are the key driver to profitability within digital agencies. Yet.. so many agencies don’t put any processes or systems in place to track it (especially those doing less than $5 million in annual revenue).
Anyone with sales experience already understands how valuable strategic partnerships can be to drive growth.
For the rest of us, it may not be as obvious just how much revenue can be generated, consistently (read; predictably) from building an intentional, formalized partner ecosystem.
This post was originally published as a paid product in 2015. At that time I sold this information as a PDF (selling over 3,500 copies) for $127 each — but now, as the information has gotten a bit outdated (but the process is still solid, I promise) I’m publishing it here, for free.
If you find any value at all in me making my paid products free – please let me know by either dropping a quick comment or giving this post a share. Thank you.
