I'm obsessed with being the best at what I do. The devil is in the details, and so am I.
I have been building websites since 1996, when I got my first laptop (a Toshiba Satellite). My first ever "website" was built on GeoCities and then I sent my first marketing email in 2004 while working as an analyst at Morgan Stanley. I've always been an entrepreneur, starting at the age of 7 selling my mom's mint iced tea on the street corner, making nearly $100/day (on the corner Wyomissing Blvd and Dauphin Avenue in Wyomissing, PA).
I started consulting on web design, SEO, and email marketing while in college under the moniker Nick Eubanks Solutions, and then went on to found my first real business in 2008, called atomni. Atomni was a Digital Marketing Agency that I started with 2 business partners, both of whom were web developers; one a LAMP guy and the other a C# programmer.
I learned very quickly how important it was to have in-house implementation and a technical understanding of all of the pieces needed to support effective digital marketing. Atomni focused on content management system design and extension and we ended up building our own CMS to run many of our client sites - it was called Molecule.
In 2010 I was recruited to be CEO of angel-backed startup Factor Media, and in 18 months I designed, built, and scaled a CMS for consumer reviews in Japan that was receiving over 3 million organic visits per month. I grew the team to 34 people with a $0 advertising budget.
The company and technology was chopped up and sold in 2012 and I joined W.L. Snook & Associates, Inc., the parent company of TrafficSafetyStore.com. From 2012 to late 2017 I helped scale Traffic Safety Store from 7 to 8 figures, and to become the largest manufacturer and distributor or traffic safety products in America.
In 2014 I founded From The Future, an ecommerce and lead-generation consulting agency - to help companies grow their online traffic and revenue. I've helped hundreds of businesses leverage SEO and User Experience to drive growth, working on more than 1,000 websites, and driving more than 50 Billion visits, and over $10 Billion in revenue. Want to learn more about how I could help your business? Visit my consulting page.
Ecommerce is hard enough, but trying to get your SEO dialed in for an Enterprise Ecommerce website can be nearly impossible. For fun, I’ll often check out major retailers websites, so one day when some of my team members were talking about Sam Ash, I went to check out the website, and… the title says it all.
Starting a company is hard. Really. Effing. Hard. There’s plenty of articles on the internet about how great it is, and less about how it’s kind of shitty. This is my personal perspective on what I’ve learned after riding this rollercoaster for 10 years.
Everyone loves a good case study, especially in SEO. Unfortunately, most SEO “case studies” are filled with fluff and B.S., this one is different.