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This guide was originally offered for purchase in 2015, but now as some of the examples have gotten dated I’m publishing it here, for free. The goal is to provide a framework for how to approach actually implementing a keyword strategy.


After dozens of conversations with my clients, teams, and business partners, I wanted to share some of my perspective. This is changing day by day, but I wanted to get some thoughts out in the public eye to hopefully drive discussion.


Everyone loves a good case study, especially in SEO. Unfortunately, most SEO “case studies” are filled with fluff and B.S., this one is different.

Your comments...
stephen Ong

How is this free lol? Thanks for this Nick, this process is unreal.

How To Implement a Keyword Strategy By Nick Eubanks - Santiago Pardo

[…] is where it gets interesting, because in previous keyword research processes I’ve designed, I would tag for intent prior to prioritizing. What I’ve learned over the years is that while […]

How To Get SEO Jobs That Pay $100 Hourly: Ultimate Guide

[…] hand to get from little or no experience in this field to an advanced level of understanding, try Nick Eubank’s free 7 step guide to mastering keyword […]


Hello Nick, Thanks a lot for the very complete guide. Now that Google Correlation has been shut down. Do you have any other tool alternatives for the step where it's being used? Cheers mate

2020-10-24 15:22:07

Has anyone found an alternative to Google Correlate? Very unfortunate it was shut down.

SEO Services Worth It Or Not? | Rey On Digital Marketing And Life

[…] For best SEO results the absolute most important skill you need to master is KEYWORD RESEARCH. You could produce the best content, but it won’t rank if it’s competing for keywords […]

Sebastian Simon

Hi Nick. Wonderful ressource. Btw it's "wunderbar" with an "r". 😊🇩🇪

What is Enterprise SEO and How it Can Help You Outperform Your Competition

[…] Keyword research is a huge topic, and I’ve only briefly described the process. For a deeper dive, check out this fantastic guide by Nick Eubanks. […]


What an incredible work! Not only was it informative but also nicely written. To the point. Would like to read more from this space. Hope you will keep on offering good content like this more often.

How to Measure SEO (Search Engine Optimization) - AddThis

[…] the client’s page 1 keyword footprint helps clients analyze the competition, review their keyword research practices, and conceptualize the content they want to […]


I believe this information is knowledgeable and beneficial. However, your method of presenting this information is confusing and hard-to-follow for a beginner. Most of the time, I am re-reading what you wrote over and over again to try to grasp the message that you're trying to convey. It's hard to follow to be honest. I hope this comment helps.

2019-06-20 14:11:39
Nick Eubanks

Thanks Will, I appreciate the feedback - could you be more specific about which parts you don't understand?

How I Do Keyword Research - Andrew Ansley

[…] you want to get really crazy detailed, I suggest you read from the master himself, Nick Eubanks. The man is a legend, and I’m very grateful to have learned from him via his […]

The SEO Career Kickstart : How to get a Job in SEO

[…] hand to get from little or no experience in this field to an advanced level of undertsanding, try Nick Eubank’s free 7 step guide to mastering keyword […]

Paul McAuliffe

Thanks So Much, Great Read & FREE is always Good. !!!!! ha ha Thanks Again Nick.

2019-02-08 14:48:55
Nick Eubanks

Cheers Paul, glad you found it useful!

Nick S

Hoping to put this into practice ASAP. :100:

2019-02-08 14:49:16
Nick Eubanks

Thanks Nick (bonus points for the emoji attempt :) )


Thank you so much for this article, it's really useful...


Thank You so much for this NIck!

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