In this episode we discuss:
- Giving up the CEO title
How does it affect your relationship with clients and employees? When Nick realized it was time to share the leadership of his agency, he was afraid it would change perceptions. Instead, it’s allowed his business to grow, and he enjoys his day-to-day work and freedom from the responsibilities of operations. As your company scales up and out, especially in the digital space, it’s important to stay focused on what you’re good at. - Your calendar can become a powerful business weapon.
Use it wisely! The key to getting everything done is to schedule it—even if you’re a creative type. When you know what your day-to-day plan is, you’ll have less decision making to think about, which will free up your mind for doing what matters most. - If you want your product or service to be successful, find out what your market actually wants!
In digital marketing, SEO is a tool to discover demand—not to create it—and your potential clients or customers reveal their wants through their search queries.