Show Notes

[00:00] Intro & Why Nick Eubanks is Today’s Guest

• Brendan introduces the episode and shares his excitement for “Friends Friday.”
• Sets the stage for why Nick Eubanks is a pivotal figure in the SEO and business world.
• Nick’s generosity, time mastery, and involvement in projects like Traffic Think Tank and Seven Figure Agency are highlighted.

[02:00] Time Management, Delegation & The Anti-To-Do List

• Nick explains how he prioritizes projects and clients using two key frameworks.
• He introduces the concept of a “delegation scorecard” and the importance of tracking activities by value.
• Insight into freeing yourself from low-leverage tasks and creating space for strategic focus and fulfillment.

[09:00] Early SEO Lessons & Foundational Mistakes

• Nick opens up about his unorthodox start in digital via email campaigns at Morgan Stanley.
• He discusses technical fluency as essential to long-term SEO success.
• The trap of vanity metrics and clients misaligned with your services.

[17:00] What SEOs Get Wrong: Then vs Now

• Nick critiques common early SEO pitfalls and industry-wide issues.
• He explores the gap between theory and real-world ranking.
• The need for practitioner-driven thought leadership vs armchair experts.

[20:30] Building Traffic Think Tank & Launching Seven Figure Agency

• Brendan and Nick dive into the why behind Traffic Think Tank.
• The importance of small, vetted communities of action-takers.
• Nick shares his motivation and vision for Seven Figure Agency as a business-building system.

[34:00] Wrap-Up, Reflections & Next Steps

• Brendan shares his personal takeaways and encourages audience engagement.
• Final shout-outs and Brendan’s reminder to keep creating meaningful work.
• Preview of future Friends Friday episodes and call to subscribe.