Everyone loves a good case study, especially in SEO. Unfortunately, most SEO “case studies” are filled with fluff and B.S., this one is different.

This guide was originally offered for purchase in 2015, but now as some of the examples have gotten dated I’m publishing it here, for free. The goal is to provide a framework for how to approach actually implementing a keyword strategy.

Utilization rates are the key driver to profitability within digital agencies. Yet.. so many agencies don’t put any processes or systems in place to track it (especially those doing less than $5 million in annual revenue).

Anyone with sales experience already understands how valuable strategic partnerships can be to drive growth.

For the rest of us, it may not be as obvious just how much revenue can be generated, consistently (read; predictably) from building an intentional, formalized partner ecosystem.

The wealth of information on Reddit is essentially endless – but it’s like trying to drink from a firehose. It’s way too much information, all over the place, updating in realtime.

I’m not a social media marketer by any stretch, but out of curiosity I tested a handful of promotions through Instagram’s native promotion functionality just to see what happened. This post specifically looks at a handful of tests using JUST the app
s native promotion functionality (and highlighting a lot of it’s inherent limitations).

This post was originally published as a paid product in 2015. At that time I sold this information as a PDF (selling over 3,500 copies) for $127 each — but now, as the information has gotten a bit outdated (but the process is still solid, I promise) I’m publishing it here, for free.

If you find any value at all in me making my paid products free – please let me know by either dropping a quick comment or giving this post a share. Thank you.

Starting a company is hard. Really. Effing. Hard. There’s plenty of articles on the internet about how great it is, and less about how it’s kind of shitty. This is my personal perspective on what I’ve learned after riding this rollercoaster for 10 years.

Your future is in your hands, create the life you want – and believe it or not, SEO might be the missing piece. This post will take you through what I believe it takes to use SEO to build the life you want.