Ecommerce is hard enough, but trying to get your SEO dialed in for an Enterprise Ecommerce website can be nearly impossible. For fun, I’ll often check out major retailers websites, so one day when some of my team members were talking about Sam Ash, I went to check out the website, and… the title says it all.

Starting a company is hard. Really. Effing. Hard. There’s plenty of articles on the internet about how great it is, and less about how it’s kind of shitty. This is my personal perspective on what I’ve learned after riding this rollercoaster for 10 years.