After dozens of conversations with my clients, teams, and business partners, I wanted to share some of my perspective. This is changing day by day, but I wanted to get some thoughts out in the public eye to hopefully drive discussion.

I’m not a social media marketer by any stretch, but out of curiosity I tested a handful of promotions through Instagram’s native promotion functionality just to see what happened. This post specifically looks at a handful of tests using JUST the app
s native promotion functionality (and highlighting a lot of it’s inherent limitations).

In order to provide world-class service, an agency needs to employ world-class talent. World-class talent, as you might imagine, is expensive – and I pride myself on paying our people well. I want the same for them that I want for myself; a comfortable life.

This post was originally published as a paid product in 2015. At that time I sold this information as a PDF (selling over 3,500 copies) for $127 each — but now, as the information has gotten a bit outdated (but the process is still solid, I promise) I’m publishing it here, for free.

If you find any value at all in me making my paid products free – please let me know by either dropping a quick comment or giving this post a share. Thank you.

Starting a company is hard. Really. Effing. Hard. There’s plenty of articles on the internet about how great it is, and less about how it’s kind of shitty. This is my personal perspective on what I’ve learned after riding this rollercoaster for 10 years.

Your future is in your hands, create the life you want – and believe it or not, SEO might be the missing piece. This post will take you through what I believe it takes to use SEO to build the life you want.